Wednesday, August 19
Good evening, Maya
Here is what needs attention across the agency.
Today's focus
Prioritized by urgency and impact
IMA Guide
What I would do next, and why
Sharpen the edge
Brands leak intent: an active ad-library page plus a creator-partnerships job post means budget looking for a home.
Outreach that names the brand's live campaign gets read. Specificity is credibility.
A thumbnail is a promise. Creators who over-promise get punished on retention, so judge packaging, not just subscribers.
Pipeline momentum
Opportunities by stage
New
$12,000
Discovery
$26,000
Matching
$18,500
Proposal
$50,000
Contracting
$41,500